MARKETING
“SALES OFFER” EMAIL SERIES
Short (2-3) email series where you come on strong and stay strong. There’s no doubt you want the prospect to take action now. Effective when you’re promoting a time-sensitive discount, product launch, etc.
“FREE OFFER” FOLLOW-UP EMAIL SERIES
Wondering if your white paper or webinar download is getting consumed by your prospect? Motivate them with relationship-building, informational emails. Highlight the benefits you provide and what problems you will solve for them, always guiding them to your call-to-action.
“FREE TRIAL” EMAIL SERIES
Designed to give your prospect every opportunity to succeed with the trial use of your product. Guide them on their buying journey: from getting started with the trial, to discovering special features and benefits, to purchasing your product or subscription.
“LEAD-NURTURING” EMAIL SERIES
Working on keeping prospects “warm” until they’re sales-ready? Or shaping a long sales cycle for big-ticket, considered buying decisions? Following a well-timed sequence of “success story/informational content/promotional pitch” can pay you enormous dividends by remaining top-of-mind for your prospects.
SALES ENABLEMENT
COLD-PROSPECTING EMAIL TEMPLATES
As you know, a suite of extremely well-written prospecting email templates is a powerful tool for your team. Ideal for true cold-outreach as well as marketing-generated leads. Your sales pro can adapt them to start the conversation in a personal, one-to-one fashion.
FOLLOW-UP EMAIL TEMPLATES
Your successful follow-up campaigns will always position the salesperson as a helpful resource, not a pest. By presenting easy and beneficial next steps to your prospects, you have a much better chance they’ll take action.
BATTLECARDS & ONE-SHEETS/SELL SHEETS
The last thing you want to hear from your sales pro is “Uhhhh….ummmm….” when a prospect asks a tough question. You want to have an answer for every possible scenario without sounding “canned.” A great battlecard is chock full of fantastic copy that can be adapted to any individual seller’s style. And it doesn’t hurt to have a one-sheet PDF on hand so you can email vital product info as you chat.
SLIDE DECK/SALES DECK
Your sales deck pitch needs to address 3 big questions:
1. What does your prospect need to know at this stage in the buying journey?
2. What benefits does your prospect need to be reminded of to be persuaded to buy?
3. How will you respond to your prospect’s objections?
BUYER PERSONAS
How well do you REALLY know your prospects? Are you absolutely, positively crystal clear on who you’re reaching out to? The idea here is to create a picture of a whole human being. What motivates them materially or financially? What motivates them emotionally? Let’s find out together!
