Testimonial here
(C’mon! Be the first!)
Hi! I’m James. I specialize in removing obstacles in your prospect’s buying journey. Whether it’s through prospecting emails, landing page conversions, brochures, website product pages, articles. . . I love writing copy and content that takes your prospect from “How do I solve this?” to “Oh! That’s how!” Here’s a little about me:
I learned from the best. Let’s face it. Hiring a freelance writer is a gamble. But you’re not taking a blind shot, hoping you hit the target. As a savvy businessperson, your BS detector is finely tuned, and your gut instinct is pretty spot-on. You know a quality product when you see it. And that’s what I am. As an American Writers & Artists Institute (AWAI) trained and certified professional, I have honed my skills with guidance from top writers in the B2B industry. Writers with decades of experience in the B2B persuasive arena. That means you’re partnering with a professional who is part of a writing community dedicated to the latest strategies and best practices of B2B copywriting.
I know our industry. What’s worse than working with someone who doesn’t “get” you? Unlike other copywriters, I have over 25 years’ experience in the restaurant and bar business. I have worked with practically every piece of equipment and service available. I help you tease out the most elusive benefits of your products, demonstrate to your customers why you are different and better. My knowledge of your product is not merely academic. The service industry workflow is ingrained in me so deeply that I have an innate understanding of the goals you are working to achieve. That means you’re partnering with a professional who speaks the language of your prospects, and understands your industry value.
The service industry is, and forever will be, my chosen family. You need someone who understands the current state of our industry. I don’t need to tell you how bars and restaurants have been fundamentally changed by the pandemic rebound. Many of my lifelong friends are career service professionals. Several have gone on to start their own bespoke venues. They oversee very successful enterprises that endured 2 years of uncertainty and instability, and emerged stronger for it. The point? Forward-thinking conversations about strategically planning for a secure future in the industry are threads in the fabric of my daily life. That means you’re partnering with a professional who has a personal stake in the industry, and who understands when YOU do well, we ALL do well.
Word passion is life passion! Imagine working with someone who isn’t passionate about life. What can you really expect from them? I have studied poetry and fiction. Formally trained as a classical guitar performer and composed scores in the 20th century style. I currently design and draft complex electro-mechanical systems in a 3-D computer modeling environment. These all tell stories of a sort: the story of the character, of the musical theme, of the machine. And now I tell the story of YOU, YOUR product, YOUR company. I get such a charge out of the nuance of synonym; the economy of the perfect sentence; the journey well-authored. This means you are partnering with a professional who approaches your copywriting project with the same enthusiasm as I would my own.
So what about you? What is it that you are trying to do? What problem are you trying to solve? What goals are you trying to achieve that could be realized with some excellent copy and content tools?
